He’ll be the first to admit, though, that it took his kids posting videos of their new toys that really taught him there’s always more to learn. Understanding the best practices and uses for social media has traditionally been a challenge for most search-based, results-driven experts, but Lee’s techniques and creativity clarity are cracking that code.
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From a career as a professional football player (soccer to most Americans), Lee started in logistics at Oriental Trading after landing in Omaha and moved to lead e-commerce and international sales for AccuQuilt. Joining the faculty for Omaha was a local treasure of digital expertise - Lee Nakamoto of Nerdbot. She became a team lead assisting agencies with a large number of locations to her current role as the Content Strategist and Social Media Manager for Google My Business, leading the most public conversations about GMB’s constant and increasingly rapid evolution. Marissa Nordahl - From an early start in retail and solar energy activism, Marissa started at Google in 2013, working on the frontlines of small businesses trying to contact Google. On the leading edge of Google’s community building efforts with users, Joel went to the other side of Google in January 2017 to help lead PatientPop, a leading platform provider to medical practices. Joel Headley - From studying plant genetics to a short stint as a substitute 7th grade math teacher, Joel landed at Google in 2005 and rose to become Manager of Consumer & Partner Operations for Google’s Geo products (Maps, Earth, later to include Google My Business) and their integration with search. With her business partner Carrie Hill, the two lead Ignitor Digital and keep the LocalU flame burning.
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A serial entrepreneur, Mary’s been the voice for small businesses trying to navigate how the internet impacts business models that support millions of livelihoods and often form the backbone of local communities. Mary Bowling - From the western range of Colorado, Mary has been involved in all aspects of SEO since 2003 and is a regular at the leading conferences around search and digital marketing - from the early Search Engine Strategies meetings to SMX Advanced and of course, PubCon, MozCon and more. He resembles class, professionalism and wisdom.” - Barry Schwartz, founder of Search Engine Roundtable and News Editor at Search Engine Land “Mike to me has always been one of the most respected people in the SEO space, and a leader and innovative thinker in the local SEO niche. One of Google’s most prominent critics, see Google Guide Dies of Caffeine Poisoning, Mike leads the charge in educating everyone and holding Google accountable, particularly of late around review spam.
Mike Blumenthal - Founder of and the institutional memory for Google’s efforts locally. Many of those stars from the nucleus of the faculty for LocalU - specifically designed to bring digital expertise to everyone, especially small businesses. Their knowledge and selflessness has not only played a significant role in keeping the search market honest and as transparent as it can be, but their thought leadership has also helped millions of businesses adopt to the digital age. It’s been a wild and wondrous journey for those of us at The Reader and PioneerMedia as we’ve paired the content and digital expertise of a local alternative newsmonthly with the overwhelming market need for digital services.įrom the very earliest days of local search and Google’s dominance, there’s just a handful of individuals who have consistently led the way in freely sharing what they’re learning.
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